The 2026 FIFA World Cup is just three weeks away, and despite the United States serving as host, there seems to be surprisingly little buzz.
That observation led me to post a tweet over the weekend that unexpectedly exploded. Hundreds of fans weighed in, and one theme surfaced again and again: ticket prices.
Many believe FIFA has dramatically overestimated what the American market is willing to pay. Fans compared current prices to previous World Cups and argued that ordinary supporters have effectively been priced out of what should be one of the greatest sporting events on the planet.
In a difficult economic climate, people are increasingly sensitive to organizations that appear to be treating the U.S. consumer as an unlimited source of revenue. The frustration in my replies was impossible to ignore.
I break down that conversation in today’s episode and explain why the issue may say as much about modern sports business as it does about soccer.
Brendan Sorsby’s Gambling Lawsuit
I also discuss the legal filing by Brendan Sorsby, who is seeking to expedite his reinstatement after sports gambling violations.
Sorsby argues that his actions were influenced by gambling addiction and by the broader sports betting culture that now saturates American athletics. The case raises important questions about accountability, addiction, and the unintended consequences of an industry that has become deeply embedded in college sports.
Big Ten Pushes for a 24-Team Playoff
Finally, I examine the opening of the Big Ten Conference spring meetings in Southern California, where conference leaders continue to push aggressively for an expanded 24-team College Football Playoff.
The Big Ten has made no secret of its desire to reshape the postseason and maximize its influence over the future of the sport.
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Presented by Ingiter Ticketing — The Software Behind Your Sellout.
