The Show Pony Shop Is Officially Open!
The official home of Chris Childers gear has arrived
The Show Pony Shop Is Officially Open
The official home of Chris Childers gear has arrived
For years people have asked me some version of the same question:
“Chris… where can I get a shirt?”
Well, I finally have a good answer.
The Show Pony Media merch store is officially open.
This is the official home for Chris Childers gear—shirts, designs, and ideas that come straight out of the same brain that brings you Full Ride, Show Pony Media, and everything Chris Childers.
And I wanted the first batch to feel very me.
What I love about these is they all capture a different part of the Show Pony vibe:
• The Show Pony Media retro design — classic sports media energy with a little swagger.
• The basketball design — a nod to the hoops heads in this community who live and breathe March.
• The football design — because let’s be honest… a lot of this whole thing started with college football Saturdays.
Show Pony, Chris Childers, Official Sweatshirt
But the bigger thing here is this:
This store is another way to build the Show Pony Media universe.
The truth is, traditional sports media is changing fast. You all see it. I see it every day.
The future belongs to creators who can build direct relationships with their audience. No middlemen. No giant corporate gatekeepers deciding what works and what doesn’t.
That’s what we’re doing here.
Substack is my written home.
The radio shows are my voice.
And now the merch is a way for the community to wear the brand if they want to.
Simple as that.
And honestly… it’s pretty damn cool to see something that started as an idea turn into a real thing people want to be part of.
Chris Childers Basketball T-shirt
So if you’ve ever listened to the show, read the posts, argued about rankings, or just enjoyed hanging out in this weird little corner of sports media…
This is for you.
Take a look at the designs below and let me know which one is your favorite.
More designs are on the way soon.
Because once you open a merch store…
You’ve gotta keep the ponies running. Rick would bust my chops hard if he read that dad joke. Peace and love!
— Chris





Hey Pony- got my shirt! Love it! The sticker is now living on my Yeti water bottle which goes with me everywhere! Will be taking it to Pittsburgh in a few weeks! Thanks- both look great!
Put my order in! Thanks, Pony!